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212Concept Donations

Just like the rest of the world, we at 212Concept fully understand the consequences poverty has befallen developing nations – one persistent problem of which is the lack of access to clean drinking water. Unclean water means unhealthy people, poor sanitation and diseases. Poor families – fathers, mothers and children – suffer from various diseases, and some even result to deaths, because they do not have access to safe drinking water.

We, as part of our social mission, are proud to be one of the partners of charity: water, a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of the proceeds given to charity: water will directly fund clean water solutions. We strongly believe that all human beings, regardless where they reside and what conditions they are in deserve clean and safe drinking water. As a company that aims to provide only the best modern furniture to smart and sensible customers, we deem it best to give back to our society by partnering with Charity: Water.

Part of our corporate mission is to give back to our society and nature in whatever way we can. Hence, we at 212Concept are more than honored to be supporting three charity organizations: charity: water, ASPCA and Wilderness Society.

We believe and hope that our contribution, however small it may be, in such organizations will make a difference in our society. We want to see changes in our world; and we want to work hand in hand with organizations that are passionate about their social responsibilities. One organization that we support is the American Society for the Prevention of Cruelty to Animals or ASPCA. The ASPCA, founded in 1866, is the first humane organization in North America that work in three key areas: caring for pet parents and pets; providing positive outcomes for at-risk animals; and serving victims of animal cruelty.

We fervently believe that animals deserve to be treated and respected just like humans. They are beings that have rightful space in our world; thus, they should be well taken care of. We need to work harder to eliminate animal cruelty anywhere it exists. We live in a modern and civilized world; and there should not be any room for any individual to hurt any innocent living beings.

For every piece of furniture bought from this site, a percentage will be donated to ASPCA. Help spread the word about our efforts and provide a safer environment for all animals to live in.
To learn more about ASPCA, click here.


We pride ourselves with our collection of modern, stylish and comfortable furniture designed by top furniture designers today. We deem it only morally and socially correct to support a cause on protecting the American wilderness. After all, nature has been giving its resources to us, making it possible to manufacture timeless and functional furniture that we have today.

We at 212Concept passionately support The Wilderness Society, the leading American conservation organization working to protect our nation’s shared wildlands. As nature has been consistently providing us with our food, shelter and source of income, it is high time that we do our part in saving our wildlands from destruction and depletion of its once-abundant resources. Thus, we have to do our part in protecting our wilderness from man-made damages.

By patronizing our products, you are helping us advocate the protection of the American wildlands. A percentage of every sale made through our site will go directly to The Wilderness Society. We are more than proud and honoured to do our part in saving our nature, and we are glad to be working alongside you.

To know more about The Wilderness Society, click here.

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